Writing.
You'll find topics range from AI to positioning, dogs (because obviously), and running a business that fits your actual life.
Nobody Owns the Traffic
A four year study tracked 100 blogs that were, in 2022, the proof everyone pointed to. Six-figure income reports, the screenshots people pinned to vision boards, evidence that if you published enough helpful content…
I kept looking for a broken one
I've had this client, a small indie music magazine, since 2012. I didn't build their original site. It came to me on ExpressionEngine 1, and the first thing I did for them was move…
I can’t afford the high ground
About half the people I know are going to hate with me beacuse I use AI in my work. I'm turning fifty this year and I've run out of the energy it takes to…
Everything to everyone, now hiring
I keep telling it the brand isn’t green. A week inside an AI design tool, and what the “human-as-overseer” story gets wrong about drift, expertise, and being everything to everyone.
Fifteen dollars a dozen
For a time I sold a dozen bagels for fifteen dollars, and even that felt like a lot to charge. Bakettes needs a little explaining if you're new here. I'd quit a good day…
What FedEx is really selling
My hairstylist once charged me twenty dollars to color my hair. When I told her that was insane, she shrugged. "I just threw some color on. It didn't take long." When I throw some…