Hi, I’m Mel.
A writer and twenty-five-year entrepreneur, still doing the thing, not sitting in the bleachers.
I’ve spent over two decades building and rebuilding my own business, and I still run it today. I’m also Director of Growth at a small agency. I think about positioning in my sleep.
Most business advice tells you to post more, scale bigger, and hustle through it. I made the opposite choice; I shifted from a growth mindset to a “good enough” one, and I’ve been working less and living more ever since.
I believe true success is about more than numbers and metrics. It's fewer work days, more time with my dogs, spending the afternoon painting, writing, puzzling, hiking...or finally finishing the thing you keep not finishing.
If you’ve ever rewritten your homepage eight times in one night, coffee going cold, a dog (or 6) heavy-sighing at you to please turn off the light, and still felt like something was off: hi. This is for you.
I host a podcast called Brand, honestly. Short, direct episodes about why your brand isn’t working the way it should, and what to actually do about it (NY accent is free!).
Listen here →