Twenty-five years in. Still building, and finally writing it down.
I’m Mel. I’ve spent over two decades running my own business, and these days I’m also Director of Growth at a small agency. This is where I write honestly about the parts no one puts in the case study.
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Writing.
View all →Everything to everyone, now hiring
I keep telling it the brand isn’t green. A week inside an AI design tool, and what the “human-as-overseer” story gets wrong about drift, expertise, and being everything to everyone.
Fifteen dollars a dozen
For a time I sold a dozen bagels for fifteen dollars, and even that felt like a lot to charge. Bakettes needs a little explaining if you're new here. I'd quit a good day…
What FedEx is really selling
My hairstylist once charged me twenty dollars to color my hair. When I told her that was insane, she shrugged. "I just threw some color on. It didn't take long." When I throw some…
Let’s not pretend your brand is fine. Every episode is a short, direct conversation about what’s actually holding your brand back, and what to do about it.
A memoir, told through the animals who showed up.
Four decades of losses, moves, and the family I never expected. One chapter for each animal who marked a turn.
See the chapter map →A writer and twenty-five year entrepreneur, still running my own company, and Director of Growth at a small agency. I write about building a business, and a life, that’s good enough on purpose.
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