Twenty-five years in. Still building, and finally writing it down.
I’m Mel. I’ve spent over two decades running my own business, and these days I’m also Director of Growth at a small agency. This is where I write honestly about the parts no one puts in the case study.
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Writing.
View all →Nobody Owns the Traffic
A four year study tracked 100 blogs that were, in 2022, the proof everyone pointed to. Six-figure income reports, the screenshots people pinned to vision boards, evidence that if you published enough helpful content…
I kept looking for a broken one
I've had this client, a small indie music magazine, since 2012. I didn't build their original site. It came to me on ExpressionEngine 1, and the first thing I did for them was move…
I can’t afford the high ground
About half the people I know are going to hate with me beacuse I use AI in my work. I'm turning fifty this year and I've run out of the energy it takes to…
Let’s not pretend your brand is fine. Every episode is a short, direct conversation about what’s actually holding your brand back, and what to do about it.
A memoir, told through the animals who showed up.
Four decades of losses, moves, and the family I never expected. One chapter for each animal who marked a turn.
See the chapter map →A writer and twenty-five year entrepreneur, still running my own company, and Director of Growth at a small agency. I write about building a business, and a life, that’s good enough on purpose.
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